SCE Culture

We build to inspire

Creating smart living to help seize happiness

Building a century-long corporate legacy
Leading the creation of a better lifestyle

Customer-oriented – Strive for customers’ satisfaction and trust
Persistence – Devoted to create values
Simplicity and Self-discipline – Simplicity brings ultimate wisdom; self-discipline grants the greatest freedom
Embrace Change– Dare to change,self breakthrough,continuous iteration

Craftsmanship – A customer orientated spirit, serve with heart and dedication
Strive to Thrive - A self-motivated attitude, diligence with spontaneous drive to excel
Innovation – Redefine today by anticipating tomorrow
Collaboration – To create synergy, accomplish reciprocal altruism

Principle of Strategy – Redefine today by tomorrowsThe key to Strategy - Trade-off
Principle of Management – People firstThe key to Management - Insight into human nature
Principle of Operation – Find the right path despite the challengeThe key to Operation - Maintain proper accounts
Principle of Risk Control – Reverence to surviveThe key to Risk Control - Reverence